BRAND MARKETING & DEVELOPMENT
“What”s a brand? A singular idea or concept that you own inside the mind of the prospect.” – Al Ries
This will give your business or company the ability to effectively communicate your message upon your existing market and potential target markets with the business or company image, mission, and expertise. To accomplish this however you must have real market insight and be able to do creative problem solving and thinking for both your existing and new potential customers.
An unlike marketing a company which requires both an investment in both money and time brand marketing takes commitment through all levels of execution within your business processes, products, services, and interactions.
THE COMPANY BRAND ALWAYS BEGIN WITH THE NAME
Nothing is more valuable to a business than the name. To accomplish great results and to become a household name that everyone knows and trust you must address the three key pliers for successful brand marketing i.e. company mission, image, and the experience. If these are addressed properly than the brand could generate loyal customers or patrons, develop trust in the marketplace, and generate financial success and prowess.
“Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end.” – Edwin Artzt
The mission of the brand should be something that your company or business represents and hold of value at the core of your organization and that will fight to protect in both good and bad times.
For this reason we believe that both Warren Buffett and Stephen King described it the best on why it is important.
“Your premium brand had better be delivering something special, or it’s not going to get the business.” – Warren Buffett
“A product can be quickly outdated, but a successful brand is timeless.” – Stephen King
The brand of any company, product, or service should not be superficial at the surface level, it needs to be ingrained on levels throughout the organization.
“An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.” – Daniel J Boorstin
Your customer’s real life experiences with your business, products, or services are priceless in regards to developing and maintaining your brand.
“The more you engage with customers the clearer things become and the easier it is to determine what you should be doing” – John Russell, President, Harley-Davidson
“We view the experience of a Krispy Kreme store (where customers watch their donuts being baked behind glass) as the defining element of the brand” – Scott Livengood, CEO, Krispy Kreme
Always consider the three key pillars in successful brand marketing such as the mission, image, and experience of your consumers. If company implements this successfully than your company will increase in credibility, market share, and reap financial rewards.
MAKE A GOOD FIRST IMPRESSION
OR YOU WILL NOT GET A SECOND CHANCE
Everyone has heard this statement before. The first impression to a customer must be kept simple, clear and compelling for there will be no second chances.
Since companies don’t have time to either create, manage, and maintain their brand. We work with you to relieve the stress and help your business increase the your company credibility, market share, and financial rewards.