There is a reason why the phrase “content is king” is true for many marketing experts. For traditional business owners, content marketing might seem like new challenge or chore, but we at Ozment Media see this as an opportunity and even an advantage. Learn more on how content marketing will […]
They say direct mail is dead, but on the contrary, we at Ozment Media see this tool as repurposed and more focused now. There is no doubt that technology has changed the game of marketing by establishing unconventional and cementing traditional marketing tools. Direct mail has become a niche tool […]
Known as one of the highest quality print mediums up to date, magazines are usually used to cover a certain niche. From fashion to sports, there is a high chance that there is a certain publication that can fit perfectly to your advertising and marketing needs.
Magazine ads usually cost higher […]
Before you start building your contemporary, out-of-box online marketing front, it is advisable to get acquainted with all of the traditional forms of advertisements and marketing strategies — the very walls that you will soon break once you are on the right track.
Despite the growing powers of the Internet, newspapers […]
In the competitive world of advertising, having the right content might determine which brand is a cut above the rest. This is why here at Ozment Media, we recommend that one of the most important factors to consider when creating a print ad is the content and whether it is […]
Below are 4 techniques that we utilize to generate keywords for content. These techniques can be used for any form of content or inbound marketing and should be considered when you are thinking of your target market that you are looking to reach.
Google Keyword Planner – This is a free […]
Inbound Marketing is the general concept that you market to have leads come to you and you not to them. Since inbound marketing is time enriched with analysis, involvement, and strategy most business owners put this form of marketing to the wayside. Expecting that over long term that there reputation […]
Matt Cutts from the Department of Google Spam attempts to answer this question in the below short video from Google Webmasters YouTube Channel.
Quick Video Summary:
In essence they look at the merit of the content on that page and on the domain like they did in the early days of search. […]