Matt Cutts from the Department of Google Spam attempts to answer this question in the below short video from Google Webmasters YouTube Channel.
Quick Video Summary:
In essence they look at the merit of the content on that page and on the domain like they did in the early days of search. So if you write high quality and relevant content an avoid black hat practices like keyword stuffing then your content has a good chance in appearing in terms of search.
Please leave a comment below if you have any thoughts or questions. Thank you