Marketing today has the unique challenge on keeping and attracting new customers in our interactive world. For all businesses will either succeed or fail based upon their content marketing strategy.
“Content marketing needs to be at the heart of your SEO efforts. It has always been that way, but is even more so now because Google is so much more effective at understanding the context of content and how it is shared, etc.” ~ Chris Bennett
So what is Content Marketing?
“Content is ANYTHING that creates a compelling experience. But it’s so much more, because you quickly realize that you can’t really know which content types to create until you understand which content types people want.” ~ Adam Audette
Content Marketing is the technique that is used to engage customers and/or prospects by creating and distributing relevant, valuable, and meaningful content that will help aid in attracting, acquiring, driving, and/or engaging your target market. For providing your target market on what they are seeking will deliver vast returns to your business, brand, product, or service in profitable customers, social shares or mentions, referrals, and so on.
You’re Not Marketing if You’re Not Content Marketing
In all essence content marketing is the art communicating about one’s business brand, product, or service without the intention of pushing or selling.
Instead of selling your intention your purpose should be to do deliver valuable and priceless information that could help aid in the decision making process in your target market.
This strategy will allow your business to separate itself from the pack by allowing your doorway to communicate freely, with useful and valuable information to the target market, in return your business will rewarded with their purchases and loyalty to your company.
Statistic: According to an independent study more than 90% of Business-to-Business and 86% of Business-to-Consumer marketers utilize some form of content marketing strategy
In The Eyes of Search Content Is KING!!
There is no denying the fact that Content Marketing on the Internet has become a major avenue for advertising, marketing, or branding a business both online and offline. Since it can include Social Media Sites i.e. (Facebook, Twitter, YouTube, LinkedIn, and Pinterest), Videos, Articles, Posts, Infographics, Newsletters, Press Releases, Webinars, Case Studies, White Papers, eBooks, Trade Shows, Testimonials, Websites, Blogs, Marketing Materials i.e. (Brochures, Pamphlets, or Any Other Sales Collateral) are just a few ways to communicate in content marketing.
When your business consider content marketing always remember the below quote.
“Content comes in many forms; we tend to think of written content when the term is used, but the reality is, video and image content can be more useful when it comes to influencing search and social results.” ~ Debra Mastaler
So if your business is not real sure where to start or who to talk to in regards to your content marketing strategy or strategies depending on your goals and objectives. Remember regardless where you start as long as you produce relevant and useful content for both the end user and for search your business will reap the benefits from any efforts.
However if you still need help becuase your company don’t have the time to either create, manage, and maintain your content marketing strategy. Then call Ozment Media today we will work with your business to relieve the stress and help your business grow in terms of credibility, market share, and profits.