Local Search Optimization
If you business have a physical location or service a specific geography you probably have been told to do or heard of local search optimization.
3 Definitions of Local Search
- Local search is any kind of search that is designed to find a product or service within a specific geographic area i.e. (Neighborhood, ZIP Code, City, County, Region, or State).
- Local search is utilized to obtain business information for doing offline business transactions i.e. (Hours of Operation, Location, Reviews, Services, Products, and so on)
- Local search has the same functionality as the old and almost non-existent Yellow Pages. Since everything you need could be found online it is crucial that your information and business is represented. Here are some examples i.e. Attorney in Lewisville, Pest Control in Southlake, Auto Repair in Fort Worth, Bail Bonds in Denton, Computer Repair in Dallas and so on.
What are the advantages of Local Search?
- Local Search allows businesses to acquire higher exposure for their company, brand, products or services.
- Local Search is relatively low cost which is ideal for small, local, large businesses and non-profits alike.
- Local Search delivers, more meaningful search results, as it narrow down the search results based on geography for a given product or service. Therefore, the chances of having your website or business shown on the top page are greatly increased by having your business information available and consistent amongst the different networks i.e. (Google, Bing, Yahoo, or the IYP’s). The information that you need to be consistent would be your location, website address, phone number for they are the most important.
- Local Search map feature is vital for consumers and businesses alike who prefer to use services, products, or businesses that are near to them.
According to research of Visual Scope, over half of the people that use Yellow Pages consider the location of the business before they ever read the ads or other provided information. Local Search on the Internet makes this process even simpler and more useful for any Internet user over the old archaic yellow pages.
Why Choose Ozment Media?
We work to exceed our client goals and objectives regardless what type of project it may be business or internet marketing. Our entire purpose and goal as a company is to help increase your company or business bottom line with either increased revenues or productivity. For at Ozment Media we just don’t offer a product or solution we offer peace of mind to our clients.