“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.” – Steve Jobs
Website Design or web design is the strategy to create unique, dynamic, and user-friendly site depending on the purpose and objective of the business.
The 3 questions that you must ask when you decide to design a site:
Who is the Audience?
“Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.” – Freeman Thomas
In today’s market place as a business owner we have noticed things that have came and gone with the change of the wind both being good and bad depending on your particular situation.
However one thing always still remain the same change is inevitable especially when we don’t control the technology, the government, or our customers. So we must determine who are core clients or our true target market. Once you have answered this question then a web design can be started or begun.
What is the Purpose?
“Beautiful accidents can happen, but accident is not the basis for design excellence. Purposeful discovery followed by focused, skillful conceptualization and execution is the basis for design excellence.” – Andy Rutledge
The purpose of the website is probably the most important aspect of any site for this is the heart, sole, and the essence of your business or company in the online world.
As a business owner you probably want more calls, emails, and sells coming to you’re through the web and/ or in-person. While these can be definitely be achieved through the web this should not be at the expense of your business, brand, products, or services that you have to offer or deliver.
“The best and most beautiful things in the world cannot be seen or even touched. They must be felt with the heart.” – Helen Keller
Since all businesses, companies, and organizations are different Ozment Media offers a variety of websites to fulfill any need, want, or desire.
Measure the Results?
“When we engage in what we are naturally suited to do, our work takes on the quality of play and it is play that stimulates creativity.” – Linda Naiman
As a business owner regardless if it is a small local shop, medium sized corporation, or even a Fortune 500 you want to achieve a return on investment with your website and time.
In order to achieve this result day in and day out you must stay current with the latest technology trends and movements that we are coming abreast too.
“A good design can feel like something you have always been waiting for without knowing.” – Paul Huizinga
This information will help drive additional traffic, inquiries, leads, and sells to your business sometimes even with very little effort.
Always consider the three questions when you are designing a site and keep this at the core of all decisions regardless how big or small these decisions may be. If utilized successfully than your company will see an increase in credibility, market share, and reap financial rewards.
Make a Good First Impression
Or You Will Not Get A Second Chance
Everyone has heard this statement before. The first impression to a customer must be kept simple, clear, and compelling for there will be no second chances.
Since companies don’t know where to start in terms of design Ozment Media will work with you to relieve the stress and help your business.
“To create a memorable design you need to start with a thought that’s worth remembering.” – Thomas Manss