Influencers are defined as people who have a huge following and can affect a certain market or audience. They can be bloggers, celebrities, Youtube stars, personalities, athletes, or known speakers or entrepreneurs. In marketing, utilizing their reach has definitely become a trend, generating stellar results in terms of helping a brand gain more traffic and sales conversions.
In case you are still weighing in on whether influencer marketing is ideal for your brand, here are some of the major benefits of having them.
Wider Reach with High-Quality Leads
If you are just starting a business or planning to expand a small-scale one, then it is fairly challenging to get people who have never heard of you to check out your website and follow your social media pages. In fact, it is even difficult to have them see your brand at all.
Influencers are highly effective to certain niche markets. If you get those who are both relevant/related to your industry and are interested in your products or services, then they can definitely promote your brand well. For instance, if you are selling organic food, then it is better to have fitness and lifestyle bloggers try out and promote your products than just simply producing ads the old fashioned way. Those bloggers already have the audience that you are targeting and you might even be saving money from paid ads.
In short, having influencers promote your brand will not only increase brand awareness, but also target more specific and higher-quality leads.
People like to listen to statements of those they can trust. Instead of saying that your company is the best in the entire State of Texas, have a trusted names rave about the entire experience of your product or service. To make a more lasting impression with potential customers, more brands are depending on influencers to build their credibility. Generally, people take a chance to try out something new if they found out that others have already tried and enjoyed it — what more if the person who tried it is an influencer?
Native advertising is the entire opposite of traditional ads, meaning it refers to content not directly posted as an ad, but as a regular article or testament that people read as part of their feed. More and more people nowadays shy away from pop up ads or postings and are generally becoming more receptive to recommendations by influencers.
In addition, having influencers will improve your search ranking in Google as it is more inclined now to favour organic, high-quality links instead of manufactured and paid ones.
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