White Hat Search Engine Optimization is the utilization of best practices within the search engine marketing industry trying to get your information, videos, or website ranked within the search engine result pages or SERPS.
These techniques if done correctly will give your business a long lasting sustainability in not just the results but also in terms of creditability by the search engines.
However keep in mind like anything else things change time to time in terms of best practices. For best practices 5 years ago is not the same as they are today.
So if you are a business and not real sure where to start or what has changed over the years. Then contact a search engine-marketing practitioner for help today.
Please leave a comment below if you have any thoughts or questions. Thank you