There is a reason why the phrase “content is king” is true for many marketing experts. For traditional business owners, content marketing might seem like new challenge or chore, but we at Ozment Media see this as an opportunity and even an advantage. Learn more on how content marketing will help your business by contacting us today for a free consultation.
What is Content Marketing?
“Content is the heart of what we do as marketers; we talk to our customers, our clients, and our readers, and what we say to them—regardless of what form it takes—is our content.” – Ian Lurie, Portent, Inc.
Facebook posts, tweets, product description, blog articles, YouTube videos, emails, and almost everything in your website are considered content. Using them for marketing purposes such as attracting new customers, staying connected with current ones, boosting traffic, and establishing your brand identity can be defined as content marketing.
Why Use Content Marketing?
- Search Engine Boost — Having more content in your website doesn’t necessarily translate to more traffic immediately, but this will directly contribute to Google’s indexing. Getting a higher rank in indexing leads to higher visibility in search engines.
- Longer Website Visits — The more relevant content you have, the longer your target reader/audience will stay in your website or social media page. The more time they spend on your domain, the higher the chance that you can convince them to convert them into actual sales.
- Establishing Trust and Presence — People who casually browse the Internet are more likely to become your customers when they see that your website is not all cold hard sales pitches and product placements. Gain their trust by adding more quality content and through time your brand can be seen as a trusted name.
Visit our blog soon for more information on how content marketing can help your brand equity. Better yet, call us now so we can give you a free one on one consultation. Thank you and have a nice day.