Why Your Business Needs the Power of Pinterest

March 8, 2016

Here at Ozment Media , we are often asked which social platforms work best for their business. Is it Facebook ? Twitter ? LinkedIn ? Making sure that we cover all aspects in online marketing, we seek out the best site or medium for your consumers. This is why we recommend even the unconventional forms.

Recognized as the fastest growing website in history, Pinterest is a dark horse in the world of Internet Marketing. Compared to Facebook, Twitter, and Instagram, this social media platform still has a smaller user base. However, when used properly and efficiently, it has proven to raise traffic and a steady number of followers for business.

Here are some of the reasons why we recommend Pinterest in Internet Marketing, especially for local and small-town business owners, as based on the book Pinterest Power by Jason Miles and Karen Lacey.

  • Pinterest is similar to a “giant display ad system.” For free. Upon looking at its homepage, the site serves as a huge page of photos of your services and products that can be easily curated. Compared to the average Google display ads, the site offers more click throughs at absolutely no cost.
  • Your account requires less or even minimal maintenance compared to other social media sites. You can passively manage your content without having to regularly update your page, unlike Facebook or Twitter that always needs to be current.
  • There is a high possibility of developing a strong base of followers. There are many prospective clients or customers who are using Pinterest that haven’t been tapped yet. Based on many studies, many Pinterest users can get more hooked on a certain brand once given the right combination of eye-catching visuals.
  • Pinterest is perfect for online stores, sole proprietors, and other small business owners that focus on art, DIY, fashion, and lifestyle services and products which need more visuals than words.

For more advice in which social media platform to use, give us a call and we can help you manage your business in online marketing front.

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