Ozment Media Logo

Why Your Business Needs the Power of Pinterest

Mar 08, 2016

Here at Ozment Media , we are often asked which social platforms work best for their business. Is it Facebook ? Twitter ? LinkedIn ? Making sure that we cover all aspects in online marketing, we seek out the best site or medium for your consumers. This is why we recommend even the unconventional forms.

Recognized as the fastest growing website in history, Pinterest is a dark horse in the world of Internet Marketing. Compared to Facebook, Twitter, and Instagram, this social media platform still has a smaller user base. However, when used properly and efficiently, it has proven to raise traffic and a steady number of followers for business.

Here are some of the reasons why we recommend Pinterest in Internet Marketing, especially for local and small-town business owners, as based on the book Pinterest Power by Jason Miles and Karen Lacey.

  • Pinterest is similar to a “giant display ad system.” For free. Upon looking at its homepage, the site serves as a huge page of photos of your services and products that can be easily curated. Compared to the average Google display ads, the site offers more click throughs at absolutely no cost.
  • Your account requires less or even minimal maintenance compared to other social media sites. You can passively manage your content without having to regularly update your page, unlike Facebook or Twitter that always needs to be current.
  • There is a high possibility of developing a strong base of followers. There are many prospective clients or customers who are using Pinterest that haven’t been tapped yet. Based on many studies, many Pinterest users can get more hooked on a certain brand once given the right combination of eye-catching visuals.
  • Pinterest is perfect for online stores, sole proprietors, and other small business owners that focus on art, DIY, fashion, and lifestyle services and products which need more visuals than words.

For more advice in which social media platform to use, give us a call and we can help you manage your business in online marketing front.

Share To Social Media

A man in a pink shirt is standing in a picture frame.

The Crucial Link Between Marketing and Company Visibility

06 Apr, 2024
In the realm of business, the visibility of your company serves as a foundational element for success. This cornerstone aspect often hinges on the effectiveness of your marketing strategies in showcasing your offerings and your overall message to the intended audience. So is your company truly on display without a comprehensive marketing approach?
A man is standing on a pier overlooking a body of water.

Boost Your Efficiency and Profitability by Outsourcing Non-Core Tasks

01 Apr, 2024
Outsourcing non-core tasks has become a strategic move for businesses looking to streamline operations, cut costs, and improve overall efficiency. The benefits of outsourcing such activities are well-documented and can significantly impact a company's bottom line. Let's delve into how outsourcing non-core tasks can boost your efficiency and profitability.
A man is standing in a rainbow colored tunnel with his arms outstretched

The Impact of Quality Content on Business Growth

24 Mar, 2024
It is evident that well-crafted content plays a pivotal role in driving brand awareness, enhancing customer engagement, and ultimately fostering business growth.
Show More
Share by: