Maybe you think you’re too small for a digital marketing plan. However, no matter how big or small your company is, you need to have a decent online presence. Your ideal client is engaging with many different platforms and types of media every day. That’s why you need a plan to get your business out there.
Here are the top digital marketing tips for small business owners:
1. Decide On Your Main Objective
Of course, all businesses want to get more clients. But, that’s not enough to formulate an effective marketing strategy. Before you can tackle your plans, you must decide what your main objective is. These goals can include:
- Increase brand awareness
- Higher converting website
- Larger client accounts or product orders
- Decrease your cart abandonment
- Get more newsletter sign-ups
- Build relationships
One of the biggest mistakes we see companies make is that they just shoot in the dark on their strategy and have no way of measuring the progress. That’s why you need to pick an objective and then work towards it. Once you get that objective under control, you can work towards other goals.
2. Invest in Content
All digital marketing strategies have a content element to it. Whether you are writing posts on social media, sending out newsletters, producing videos, or blogging, you must invest in good content.
To effectively write to your audience, you have to start with defining who they are. Think about someone you’ve served in the past and visualize them when you sit down to write. Create a conversation with them through your content. Speak to their biggest pain points and then share how you’ve solved that problem for others.
3. Develop an SEM Campaign
Search Engine Marketing (SEM) is a paid advertisement that is displayed in the results of search engines like Google and Bing. An effective ad campaign will allow your site to be displayed as a top search result.
There’s more to an effective SEM campaign than just the keywords you target. You must have a website that will convert. It needs to have an easy to find call-to-action button where they can contact you via email or phone. Also, it should be mobile optimized, meaning, it is easy to use on a phone.
These are just a few of the digital marketing tips we recommend for small businesses. It doesn’t take a large marketing budget to reach your ideal customer.
We Are The Right Choice
The team here at Ozment Media is a company that is based in the Dallas/Fort Worth area of Texas. We are proud to serve our local community as well as those that live all across the US. We offer SEO and SEM services to our clients. With our experience in the industry and knowledge, we help our clients increase traffic and have greater conversions.
If you want a customized marketing plan for your company here in Dallas/Fort Worth or anywhere in the US, get in touch with us today. We’ll be happy to work with you. If you have questions, let us know! We can’t wait to hear from you.