In every post, every photo or video, and even in every line you say to your audience, you need to address a certain group of people who are most suitable for your brand. Here are some factors that you can consider when picking a target group:
- Is your product specifically for children aged eight years old and below? Are you after moms aged 25 to 30? There are certain products dedicated to a certain age bracket. For example, if you’re selling a toy, is it safe to use for kids of all ages (even for kids at heart), or only for a very young level? Knowing your market’s age range definitely narrows down your entire content.
- Is your brand only for one gender? If so, remember that even if you’re selling make-up or beauty products for women, you still have occasional male page viewers who are looking around for a gift for their girlfriends, moms, sisters, and wives. Because of this, it is best that you make sure that your page isn’t too gender-oriented, which can become unfriendly to the opposite sex.
- Are you aiming to speak to Latin Americans or Asians in your area? There are certain products dedicated for a specific cultural group. Meanwhile, there are others who are after a more sophisticated market. Cultural background is very important in setting the tone of your entire Facebook page.
- Likes and interest. It is not enough for one to determine their market’s age, gender, and cultural background. You also need to know if your audience is a Twilight or Harry Potter fan; a Star Wars or Star Trek follower; or even a film or TV person. Knowing their interests can even help you mold your entire product line.
Aside from the above-mentioned factors, there are other means in pinpointing your target audience. Give us a call or email here at Ozment Media for a free consultation to help you out.